Think Like a Journalist: The 5 Key Elements of Effective Brand Stories
With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. This session will share the five most important journalistic best practices taught in journalism-school classrooms and used in newsrooms across the country, allowing brand marketers and content strategists to make high-quality and authentic content that abides by the best practices that make journalistic content compelling, effective and trustworthy. From this luncheon, you’ll walk away with the knowledge on: How to add trust to the content you create How to set your content apart in a world of content-sameness How to ensure your content is relatable and creates an emotional connection with your audience About the Speaker Melanie Deziel Founder of StoryFuel Melanie Deziel is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 5000. Her international keynotes have been live translated into five languages and she’s graced the stage of industry-leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. As the first editor of branded content at The New York Times’s T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more. Melanie studied investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She serves on the board of the Native Advertising Institute, judges industry awards, and developed and taught the first Master’s level course in Content Marketing for Fairleigh Dickinson University. She lives in New Jersey with her husband and she’d love if you’d follow along with her adventures on Twitter (@mdeziel) and Instagram (@meldeziel). Learn more about StoryFuel at www.storyfuel.co
50 Front St. SW
Grand Rapids, MI
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